Appraising the economic and social effects of advertising: a review of issues and evidence.

Bibliographic Details
Main Author:	Pearce, Michael
Other Authors:	Cunningham, Scott M., Miller, Avon
Format:	Book
Language:	English
Published:	[Cambridge, Mass.], [Marketing Science Institute] 1971.
Series:	Marketing Science Institute. Staff report
Subjects:	Advertising.

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