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Marketing : an integrated analytical approach /

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Bibliographic Details
Main Author: Shaw, Roy Thomas, 1916-
Other Authors: Semenik, Richard J., Williams, Robert H., Taylor, Weldon Johnson, 1908-
Format: Book
Language:English
Published: Cincinnati, Ohio : South-western Pub. Co., [1981]
Edition:4th ed.
Subjects:
Marketing.
Description
Item Description:Previous editions entered under W.J. Taylor.
Physical Description:vi, 426 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0538197307 (pbk.)