Marketing : an integrated analytical approach /

Bibliographic Details

Main Author:	Shaw, Roy Thomas, 1916-
Other Authors:	Semenik, Richard J., Williams, Robert H., Taylor, Weldon Johnson, 1908-
Format:	Book
Language:	English
Published:	Cincinnati, Ohio : South-western Pub. Co., [1981]
Edition:	4th ed.
Subjects:	Marketing.