APA (7th ed.) Citation

Shaw, R. T., Semenik, R. J., Williams, R. H., & Taylor, W. J. (1981). Marketing: An integrated analytical approach (4th ed.). South-western Pub. Co..

Chicago Style (17th ed.) Citation

Shaw, Roy Thomas, Richard J. Semenik, Robert H. Williams, and Weldon Johnson Taylor. Marketing: An Integrated Analytical Approach. 4th ed. Cincinnati, Ohio: South-western Pub. Co., 1981.

MLA (9th ed.) Citation

Shaw, Roy Thomas, et al. Marketing: An Integrated Analytical Approach. 4th ed. South-western Pub. Co., 1981.