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Introduction to marketing management : text and cases /

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Bibliographic Details
Main Author: Rewoldt, Stewart H. (Stewart Henry), 1922-1979
Other Authors: Scott, James D. (James Dacon), Warshaw, Martin R.
Format: Book
Language:English
Published: Homewood, Ill. : R.D. Irwin, 1981.
Edition:4th ed.
Subjects:
Marketing > Management.
Marketing > Management > Case studies.
Description
Physical Description:xvi, 874 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:025602538X