Introduction to marketing management : text and cases /

Bibliographic Details
Main Author:	Rewoldt, Stewart H. (Stewart Henry), 1922-1979
Other Authors:	Scott, James D. (James Dacon), Warshaw, Martin R.
Format:	Book
Language:	English
Published:	Homewood, Ill. : R.D. Irwin, 1981.
Edition:	4th ed.
Subjects:	Marketing > Management. Marketing > Management > Case studies.

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