Comparison advertising : a worldwide study /

Bibliographic Details

Main Author:	Boddewyn, J. J. (Jean J.)
Corporate Author:	International Advertising Association (1950- )
Other Authors:	Marton, Katherin
Format:	Book
Language:	English
Published:	New York : Hastings House, [1978]
Series:	Communication arts book
Subjects:	Comparative advertising.