Contemporary marketing thought : 1977 educator's proceedings /
| Corporate Authors: | , |
|---|---|
| Other Authors: | , |
| Format: | Conference Proceeding Book |
| Language: | English |
| Published: |
Chicago :
American Marketing Association,
[1977]
|
| Series: | Series (American Marketing Association) ;
no. 41. |
| Subjects: |
| Item Description: | Papers presented at the symposium sponsored by the American Marketing Association and held Aug. 7-10, 1977. |
|---|---|
| Physical Description: | xi, 559 pages ; 28 cm. |
| Bibliography: | Includes bibliographies and indexes. |
| ISBN: | 0877570981 : |