Contemporary marketing thought : 1977 educator's proceedings /

Bibliographic Details
Corporate Authors:	Marketing Educator's Conference Hartford, American Marketing Association
Other Authors:	Greenberg, Barnett, Bellenger, Danny
Format:	Conference Proceeding Book
Language:	English
Published:	Chicago : American Marketing Association, [1977]
Series:	Series (American Marketing Association) ; no. 41.
Subjects:	Marketing > Congresses.

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