Increasing marketing productivity and Conceptual and methodological foundation of marketing ; 1973 combined proceedings /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chicago,
[publisher not identified] ;
[1974]
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| Series: | Series (American Marketing Association) ;
no. 35. |
| Subjects: |
| Item Description: | "Proceedings were prepared for the International Marketing Conference held in St. Louis from April 23-26, 1973 and the Educators' Conference held in Washington, D.C. from August 12-15, 1973." |
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| Physical Description: | xxix, 543 pages : illustrations ; 28 cm. |
| Bibliography: | Includes bibliographical references. |