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Increasing marketing productivity and Conceptual and methodological foundation of marketing ; 1973 combined proceedings /

Bibliographic Details
Corporate Author: American Marketing Association
Other Authors: Greer, Thomas V.
Format: Book
Language:English
Published: Chicago, [publisher not identified] ; [1974]
Series:Series (American Marketing Association) ; no. 35.
Subjects:
Marketing > Congresses.

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Call Number: HF5415 .A57549 1974
 
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HF5415 .A57549 1974 Available