Cover Image

Attitude research at sea /

Bibliographic Details
Main Author: Adler, Lee
Corporate Author: American Marketing Association. Committee on Attitude Research
Other Authors: Crespi, Irving
Format: Book
Language:English
Published: [Chicago] : American Marketing Association, [1966]
Series:Marketing research techniques series ; 11].
Subjects:
Marketing research.
Attitude (Psychology)
Consumers.
Description
Item Description:Papers presented at a conference organized by the Attitude Research Committee of the American Marketing Association and held on board the S. S. Ocean Monarch on a cruise to Bermuda during January 1966.
Physical Description:189 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references.