Attitude research at sea /

Bibliographic Details

Main Author:	Adler, Lee
Corporate Author:	American Marketing Association. Committee on Attitude Research
Other Authors:	Crespi, Irving
Format:	Book
Language:	English
Published:	[Chicago] : American Marketing Association, [1966]
Series:	Marketing research techniques series ; 11].
Subjects:	Marketing research. Attitude (Psychology) Consumers.