Cover Image

General Foods : an interview with Edward A. Schefer, vice-president.

Schefer and Kiedaisch, of General Foods' Information Management Office, and AT&T consultant Johnston discuss the importance of information management to the growth of a company (in this case, General Foods) and the increasing impact of information technology on industry.

Bibliographic Details
Corporate Authors:	Harvard University. Graduate School of Business Administration, General Foods Corporation
Other Authors:	Schefer, Edward A., Kiedaisch, Bill, Johnston, Russ
Format:	Video VHS
Language:	English
Published:	Boston, MA : Harvard Business School Pub. Div., 1985.
Series:	HBS case services.
Subjects:	General Foods Corporation. Information resources management. Management information systems. Information technology. Strategic planning.

Similar Items

Strategic information management : challenges and strategies in managing information systems /
Published: (1999)

Strategic information management : challenges and strategies in managing information systems /
by: Galliers, Robert, 1947-
Published: (2003)

Strategic information management : challenges and strategies in managing information systems /
Published: (2009)

Strategic information management : challenges and strategies in managing information systems /
by: Galliers, Robert, 1947-
Published: (2003)

Strategic information systems : a European perspective /
Published: (1994)

Strategic information systems for strategic, manufacturing, operations, marketing, sales, financial and human resources management /
Published: (1993)

The AEC technology survival guide : managing today's information practice /
by: Fallon, Kristine K.
Published: (1997)

Utilizing information technology systems across disciplines : advancements in the application of computer science /
Published: (2009)

Systems modeling for business process improvement /
Published: (2000)

Global information technology and systems management : key issues and trends /
Published: (1996)

Management challenges in IS : successful strategies and appropriate action /
by: McKeen, James D.
Published: (1996)

Consultancy on strategic information planning /
Published: (1993)

Second-wave enterprise resource planning systems : implementing for effectiveness /
Published: (2003)

TQM for information systems management : quality practices for continuous improvement /
by: Cortada, James W.
Published: (1995)

Information systems - strategy to design /
by: Clare, C. P. (Christopher Philip)
Published: (1995)

Methodologies for developing and managing emerging technology-based information systems : information systems methodologies 1998, Sixth International Conference on Information Systems Methodologies : proceedings of the Sixth International Conference of the British Computer Society Information Systems Methodologies Specialist Group, held on 25-27th August 1998 /
Published: (1999)

Information and process integration in enterprises : rethinking documents /
Published: (1998)

The executive's guide to information technology /
by: Baschab, John, 1968-
Published: (2007)

Information technology for managers /
by: Reynolds, George Walter, 1944-
Published: (2010)

What business really wants from IT : a collaborative guide for business directors and CIOs /
by: White, Terry, 1956-
Published: (2004)

The executive's guide to information technology /
by: Baschab, John, 1968-
Published: (2003)

The executive's guide to information technology /
by: Baschab, John, 1968-
Published: (2003)

Information development : managing your documentation projects, portfolio, and people /
by: Hackos, JoAnn T.
Published: (2007)

Inventive approaches for technology integration and information resources management /
by: Khosrow-Pour, Mehdi, 1951-
Published: (2014)

Making I/T work : an executive's guide to implementing information technology systems /
by: Severance, Dennis G.
Published: (2002)

Taming information technology : lessons from studies of system administrators /
Published: (2012)

Managing IT skills portfolios : planning, acquisition, and performance evaluation /
Published: (2005)

Managing IT skills portfolios : planning, acquisition, and performance evaluation /
Published: (2005)

Achieving maximum value from information systems : a processs approach /
by: Remenyi, Dan, 1944-
Published: (1997)

Introducing strategic information systems planning. /
by: Remenyi, Dan, 1944-
Published: (1991)

Managing Complexity of Information Systems : the Value of Simplicity.
by: Lemberger, Pirmin P., et al.
Published: (2013)

Information systems management in practice /
Published: (2006)

Information systems management in practice /
Published: (1998)

Enterprise systems integration /
Published: (2002)

Information systems management in practice /
Published: (2002)

Enterprise systems integration /
Published: (2000)

Information systems policies and procedures manual /
by: Jenkins, George Henry
Published: (1997)

Modern information systems for managers /
by: Bidgoli, Hossein
Published: (1997)

Self-star properties in complex information systems : conceptual and practical foundations /
Published: (2005)

Organizational change, evolution, structuring, and awareness : organizational computing systems /
Published: (1998)