General Foods : an interview with Edward A. Schefer, vice-president.

Schefer and Kiedaisch, of General Foods' Information Management Office, and AT&T consultant Johnston discuss the importance of information management to the growth of a company (in this case, General Foods) and the increasing impact of information technology on industry.

Bibliographic Details

Corporate Authors:	Harvard University. Graduate School of Business Administration, General Foods Corporation
Other Authors:	Schefer, Edward A., Kiedaisch, Bill, Johnston, Russ
Format:	Video VHS
Language:	English
Published:	Boston, MA : Harvard Business School Pub. Div., 1985.
Series:	HBS case services.
Subjects:	General Foods Corporation. Information resources management. Management information systems. Information technology. Strategic planning.