Cover Image

Proceedings : Southwestern Marketing Association Conference /

Bibliographic Details
Corporate Authors: Southwestern Marketing Association. Conference, Southern Marketing Association, University of Arkansas. College of Business Administration. Department of Marketing and Transportation
Other Authors: Swan, John E., Peterson, Robert A., Kiser, G. Edward
Format: Book
Language:English
Published: [s.n.] : [s.l.], 1977.
Subjects:
Advertising.
Consumers.
Market segmentation.
Pricing.
Retail trade.
Description
Item Description:Sponsored by The Department of Marketing and Transportation, College of Buisness Administration, University of Arkansas and Southern Marketing Association.
Physical Description:xiii, 77 pages ; 27 cm.