Proceedings : Southwestern Marketing Association Conference /

Bibliographic Details

Corporate Authors:	Southwestern Marketing Association. Conference, Southern Marketing Association, University of Arkansas. College of Business Administration. Department of Marketing and Transportation
Other Authors:	Swan, John E., Peterson, Robert A., Kiser, G. Edward
Format:	Book
Language:	English
Published:	[s.n.] : [s.l.], 1977.
Subjects:	Advertising. Consumers. Market segmentation. Pricing. Retail trade.