APA (7th ed.) Citation

Southwestern Marketing Association. Conference, Southern Marketing Association, University of Arkansas. College of Business Administration. Department of Marketing and Transportation, Swan, J. E., Peterson, R. A., & Kiser, G. E. (1977). Proceedings: Southwestern Marketing Association Conference. [s.l.].

Chicago Style (17th ed.) Citation

Southwestern Marketing Association. Conference, Southern Marketing Association, University of Arkansas. College of Business Administration. Department of Marketing and Transportation, John E. Swan, Robert A. Peterson, and G. Edward Kiser. Proceedings: Southwestern Marketing Association Conference. [s.n.]: [s.l.], 1977.

MLA (9th ed.) Citation

Southwestern Marketing Association. Conference, et al. Proceedings: Southwestern Marketing Association Conference. [s.l.], 1977.