Cover Image

Responding to the challenge : health care marketing comes of age /

Bibliographic Details
Corporate Authors: Academy for Health Services Marketing (American Marketing Association), Symposium on Health Services Marketing
Other Authors: Cooper, Philip D., 1942-
Format: Conference Proceeding Book
Language:English
Published: Chicago, Ill. : Academy for Health Services Marketing, American Marketing Assn., c1986.
Series:Proceedings series (American Marketing Association)
Subjects:
Medical care > Marketing > Congresses.
Medical economics > Congresses.
Delivery of Health Care > economics > congresses.
Economics, Medical > congresses.
Marketing of Health Services > congresses.

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