Responding to the challenge : health care marketing comes of age /

Bibliographic Details
Corporate Authors:	Academy for Health Services Marketing (American Marketing Association), Symposium on Health Services Marketing
Other Authors:	Cooper, Philip D., 1942-
Format:	Conference Proceeding Book
Language:	English
Published:	Chicago, Ill. : Academy for Health Services Marketing, American Marketing Assn., c1986.
Series:	Proceedings series (American Marketing Association)
Subjects:	Medical care > Marketing > Congresses. Medical economics > Congresses. Delivery of Health Care > economics > congresses. Economics, Medical > congresses. Marketing of Health Services > congresses.

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