Cover Image

Responding to the challenge : health care marketing comes of age /

Bibliographic Details
Corporate Authors: Academy for Health Services Marketing (American Marketing Association), Symposium on Health Services Marketing
Other Authors: Cooper, Philip D., 1942-
Format: Conference Proceeding Book
Language:English
Published: Chicago, Ill. : Academy for Health Services Marketing, American Marketing Assn., c1986.
Series:Proceedings series (American Marketing Association)
Subjects:
Medical care > Marketing > Congresses.
Medical economics > Congresses.
Delivery of Health Care > economics > congresses.
Economics, Medical > congresses.
Marketing of Health Services > congresses.
Description
Item Description:Papers presented at the 6th Annual Symposium on Health Services Marketing, held Mar. 2-5, 1986, in Atlanta, and sponsored by the Association's Academy for Health Services Marketing.
"A proceedings"--Cover.
Physical Description:vii, 127 p. : ill. ; 28 cm.
Bibliography:Includes bibliographies.
ISBN:0877571813 (pbk.)