APA (7th ed.) Citation

Academy for Health Services Marketing (American Marketing Association), Symposium on Health Services Marketing, & Cooper, P. D. (1986). Responding to the challenge: Health care marketing comes of age. Academy for Health Services Marketing, American Marketing Assn..

Chicago Style (17th ed.) Citation

Academy for Health Services Marketing (American Marketing Association), Symposium on Health Services Marketing, and Philip D. Cooper. Responding to the Challenge: Health Care Marketing Comes of Age. Chicago, Ill.: Academy for Health Services Marketing, American Marketing Assn., 1986.

MLA (9th ed.) Citation

Academy for Health Services Marketing (American Marketing Association), et al. Responding to the Challenge: Health Care Marketing Comes of Age. Academy for Health Services Marketing, American Marketing Assn., 1986.