Building marketing effectiveness in healthcare /

Bibliographic Details
Corporate Author:	Symposium on Health Services Marketing
Other Authors:	Paul, David Terry
Format:	Conference Proceeding Book
Language:	English
Published:	Chicago, Ill. : Academy for Health Services Marketing, American Marketing Association, [1985]
Series:	Proceedings series (American Marketing Association)
Subjects:	Medical care > Marketing > Congresses. Hospitals > Marketing > Congresses. Medical economics > Congresses. Delivery of Health Care > economics > congresses. Economics, Medical > Congresses. Marketing of Health Services > Congresses.

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