APA (7th ed.) Citation

Bowen, J. T., Gresham, L., Zeithaml, C., & Zeithaml, V. (1986). Development of a taxonomy of services to gain strategic marketing insights.

Chicago Style (17th ed.) Citation

Bowen, John Thomas, Larry Gresham, Carl Zeithaml, and Valarie Zeithaml. Development of a Taxonomy of Services to Gain Strategic Marketing Insights. 1986.

MLA (9th ed.) Citation

Bowen, John Thomas, et al. Development of a Taxonomy of Services to Gain Strategic Marketing Insights. 1986.