Development of a taxonomy of services to gain strategic marketing insights /

Bibliographic Details
Main Author:	Bowen, John Thomas, 1948-
Other Authors:	Gresham, Larry (degree committee member.), Zeithaml, Carl (degree committee member.), Zeithaml, Valarie (degree committee member.)
Format:	Thesis Book
Language:	English
Published:	1986.
Subjects:	Marketing > Texas. Professions > Texas > Marketing. Service industries > Texas. Major marketing. Marketing. Professions > Marketing. Service industries. Texas. Academic theses
Online Access:	Link to ProQuest copy Link to OAKTrust copy ProQuest, Abstract

Remote Storage

Holdings details from Remote Storage
Call Number	Status	Get It
Call Number:		1986 Dissertation B786
Notes:		Cushing Archival Copy (Library Use Only)

1986 Dissertation B786	Available