Hand book of advocacy advertising : concepts, strategies, and applications /

Bibliographic Details
Main Author:	Sethi, S. Prakash
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Ballinger Pub. Co., ©1987. Cambridge, MA : [1987]
Series:	Ballinger series in business in a global environment.
Subjects:	Advocacy advertising > Case studies. Case studies.

Description
Item Description:	Includes bibliographical references and index.
Physical Description:	xiii, 577 pages : illustrations ; 30 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0582988349