Hand book of advocacy advertising : concepts, strategies, and applications /

Bibliographic Details
Main Author:	Sethi, S. Prakash
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Ballinger Pub. Co., ©1987. Cambridge, MA : [1987]
Series:	Ballinger series in business in a global environment.
Subjects:	Advocacy advertising > Case studies. Case studies.

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