Cover Image

Marketing communications : theory and research /

Bibliographic Details
Corporate Authors: American Marketing Association. Educators' Conference, American Marketing Association. Marketing Education Division
Other Authors: Houston, Michael J., Lutz, Richard John, 1947-
Format: Book
Language:English
Published: Chicago, Ill. : American Marketing Association, 1985.
Series:Proceedings series (American Marketing Association)
Subjects:
Communication in marketing > Congresses.
Description
Item Description:Proceedings of the AMA's 1985 Winter Marketing Educators' Conference, held Feb. 17-20, 1985, Phoenix, Ariz., which was sponsored by the AMA's Marketing Education Division.
Physical Description:xiv, 220 pages : illustrations ; 28 cm.
Bibliography:Includes bibliographies.
ISBN:0877571775 (pbk.)