Marketing communications : theory and research /

Bibliographic Details
Corporate Authors:	American Marketing Association. Educators' Conference, American Marketing Association. Marketing Education Division
Other Authors:	Houston, Michael J., Lutz, Richard John, 1947-
Format:	Book
Language:	English
Published:	Chicago, Ill. : American Marketing Association, 1985.
Series:	Proceedings series (American Marketing Association)
Subjects:	Communication in marketing > Congresses.

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