Appraising research on advertising's economic impacts /

Bibliographic Details
Main Author:	Albion, Mark S., 1951-
Other Authors:	Farris, Paul W.
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1979.
Series:	Report (Marketing Science Institute) ; no. 79-115.
Subjects:	Advertising > Economic aspects > Research.

Description
Item Description:	"A revised and augmented treatment of the 'economics' portion of MSI's 1971 study, Appraising the economic and social effects of advertising."
Physical Description:	xiii, 197 pages : illustrations ; 28 cm.
Bibliography:	Bibliography: pages 181-196.