Appraising research on advertising's economic impacts /

Bibliographic Details
Main Author:	Albion, Mark S., 1951-
Other Authors:	Farris, Paul W.
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1979.
Series:	Report (Marketing Science Institute) ; no. 79-115.
Subjects:	Advertising > Economic aspects > Research.

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