Analytic approaches to product and marketing planning : proceedings of workshop /

Bibliographic Details
Corporate Authors:	American Marketing Association, Marketing Science Institute, University of Pittsburgh. Graduate School of Business, Workshop on Analytic Approaches to Product and Market Planning
Other Authors:	Shocker, Allan D.
Format:	Conference Proceeding Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1979.
Series:	Report (Marketing Science Institute) ; no. 79-104.
Subjects:	Marketing > Management > Congresses. Product management > Congresses.

Description
Item Description:	Proceedings of a Workshop on Analytic Approaches to Product and Market Planning, held Nov. 18-19, 1977 at the University of Pittsburgh. "April 1979."
Physical Description:	viii, 492 pages : illustrations (some color) ; 28 cm.
Bibliography:	Includes bibliographies.