Analytic approaches to product and marketing planning : proceedings of workshop /

Bibliographic Details
Corporate Authors:	American Marketing Association, Marketing Science Institute, University of Pittsburgh. Graduate School of Business, Workshop on Analytic Approaches to Product and Market Planning
Other Authors:	Shocker, Allan D.
Format:	Conference Proceeding Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1979.
Series:	Report (Marketing Science Institute) ; no. 79-104.
Subjects:	Marketing > Management > Congresses. Product management > Congresses.

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