Cases in marketing management /

Bibliographic Details
Main Author:	Bernhardt, Kenneth L., 1944-
Other Authors:	Kinnear, Thomas C., 1943-
Format:	Book
Language:	English
Published:	Plano, Tex. : Business Publications, 1981.
Edition:	Rev. ed.
Subjects:	Marketing > Management > Case studies. Marketing > Decision making > Case studies.

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