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International advertising : realities and myths /
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Kellogg on advertising & media : the Kellogg School of Management /
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The codes of advertising : fetishism and the political economy of meaning in the consumer society /
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The advertising controversy : evidence on the economic effects of advertising /
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Effective frequency : the relationship between frequency and advertising effectiveness /
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Directory of print media advertising resources : nearly 400 sources for facts and figures needed by the print media planner and buyer /
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Advertising in the digital age.
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How to produce creative advertising : proven techniques & computer applications /
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A variable budgeting system for consumer advertising /
by: Friedman, Lawrence
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by: Arens, William F.
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Implicit advertising.
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Positioning : the battle for your mind /
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A hint of homosexuality? : 'gay' and homoerotic imagery in American print advertising /
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The language of advertising /
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Broadcast media.
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Effective media planning : a guide to help advertisers and agencies develop plans that work /
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