Spending advertising money.

Bibliographic Details
Main Author:	Broadbent, Simon
Other Authors:	Jacobs, Brian
Format:	Book
Language:	English
Published:	London : Business Books, 1984.
Edition:	4th ed. /
Subjects:	Advertising media planning. Advertising > Costs. Advertising > Research. Plans médias. Publicité > Recherche. Great Britain > Advertising > Decision making

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