Cover Image

Spending advertising money.

Bibliographic Details
Main Author: Broadbent, Simon
Other Authors: Jacobs, Brian
Format: Book
Language:English
Published: London : Business Books, 1984.
Edition:4th ed. /
Subjects:
Advertising media planning.
Advertising > Costs.
Advertising > Research.
Plans médias.
Publicité > Recherche.
Great Britain > Advertising > Decision making
Description
Physical Description:424 pages : illustrations ; 22 cm
Bibliography:Includes bibliographical references and index.
ISBN:0091559715
9780091559717
0091559707
9780091559700