Advocacy advertising : a study of the effects of intensity of the message and specification of the adversarial source on attitude, recall, and requests for additional information.

Bibliographic Details
Main Author:	Smart, Denise Torvik
Other Authors:	Hise, Richard T. (degree committee member.), Woodman, Richard W. (degree committee member.), Zeithaml, Valarie A. (degree committee member.)
Format:	Thesis Book
Language:	English
Published:	1984.
Subjects:	Advocacy advertising. Marketing Academic theses
Online Access:	Link to ProQuest Copy Link to OAKTrust copy

Remote Storage

Holdings details from Remote Storage
Call Number	Status	Get It
Call Number:		1984 Dissertation S636
Notes:		Cushing Archival Copy (Library Use Only)

1984 Dissertation S636	Available