Cover Image

Copywriter's handbook : a practical guide for advertising and promotion of specialized and scholarly books and journals /

Bibliographic Details
Main Author: Bodian, Nat G., 1921-2010
Format: Book
Language:English
Published: Philadelphia : ISI Press, [1984]
Subjects:
Scholarly publishing > Handbooks, manuals, etc.
Books > Marketing > Handbooks, manuals, etc.
Advertising copy > Handbooks, manuals, etc.
Scholarly periodicals > Marketing > Handbooks, manuals, etc.
Periodicals > Marketing > Handbooks, manuals, etc.
Publishers and publishing > Handbooks, manuals, etc.
Description
Item Description:Includes index.
Physical Description:xx, 277 pages : illustrations ; 27 cm.
Bibliography:Bibliography: pages 226-227.
ISBN:0894950401 :
0894950398 (pbk.) :