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Copywriter's handbook : a practical guide for advertising and promotion of specialized and scholarly books and journals /

Bibliographic Details
Main Author: Bodian, Nat G., 1921-2010
Format: Book
Language:English
Published: Philadelphia : ISI Press, [1984]
Subjects:
Scholarly publishing > Handbooks, manuals, etc.
Books > Marketing > Handbooks, manuals, etc.
Advertising copy > Handbooks, manuals, etc.
Scholarly periodicals > Marketing > Handbooks, manuals, etc.
Periodicals > Marketing > Handbooks, manuals, etc.
Publishers and publishing > Handbooks, manuals, etc.

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Holdings details from Remote Storage
Call Number: Z286.S37 B63 1984
 
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Z286.S37 B63 1984 Available