Cover Image

Conceptual and theoretical developments in marketing /

Bibliographic Details
Other Authors: Ferrell, O. C., Brown, Stephen W. (Stephen Walter), 1943-, Lamb, Charles W.
Format: Book
Language:English
Published: Chicago : American Marketing Association, [1979]
Series:Proceedings series (American Marketing Association)
Subjects:
Marketing > Congresses.
Description
Item Description:Proceedings of a conference held in Phoenix, Ariz., Feb. 7-9, 1979.
Physical Description:xxi, 709 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographies.
ISBN:0877571228