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Conceptual and theoretical developments in marketing /

Bibliographic Details
Other Authors: Ferrell, O. C., Brown, Stephen W. (Stephen Walter), 1943-, Lamb, Charles W.
Format: Book
Language:English
Published: Chicago : American Marketing Association, [1979]
Series:Proceedings series (American Marketing Association)
Subjects:
Marketing > Congresses.

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Call Number: HF5415 .C547375
 
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