Decision support systems for marketing managers /

Bibliographic Details
Main Author:	Little, John D. C.
Other Authors:	Cassettari, Michael N.
Format:	Book
Language:	English
Published:	New York, N.Y. : AMA Membership Publications Division, American Management Associations, [1984]
Series:	AMA management briefing.
Subjects:	Marketing > Decision making > Data processing. Marketing > Management > Data processing.

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