1983 AMA Winter Educators' Conference : research methods and causal modeling in marketing /

Bibliographic Details
Corporate Authors:	AMA Winter Educators' Conference Sarasota, Fla., American Marketing Association
Other Authors:	Darden, William R., 1936-, Monroe, Kent B., Dillon, William R.
Format:	Conference Proceeding Book
Language:	English
Published:	Chicago, IL : American Marketing Association, [1983]
Series:	Proceedings series (American Marketing Association)
Subjects:	Marketing research > Mathematical models > Congresses. Marketing research > Statistical methods > Congresses.

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