Strategic marketing : planning, implementation, and control /
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
Kent Pub. Co.,
1984.
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| Series: | Kent series in marketing.
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| Subjects: |
| Physical Description: | x, 500 pages : illustrations ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0534009719 |