APA (7th ed.) Citation

Weitz, B. A., & Wensley, R. (1984). Strategic marketing: Planning, implementation, and control. Kent Pub. Co..

Chicago Style (17th ed.) Citation

Weitz, Barton A., and Robin Wensley. Strategic Marketing: Planning, Implementation, and Control. Boston, Mass.: Kent Pub. Co., 1984.

MLA (9th ed.) Citation

Weitz, Barton A., and Robin Wensley. Strategic Marketing: Planning, Implementation, and Control. Kent Pub. Co., 1984.