1982 Proceedings, Southwestern Marketing Association Conference, March 1982 /

Bibliographic Details
Corporate Authors:	Southwestern Marketing Association. Conference, Southwestern Marketing Association, Wichita State University. College of Business Administration
Other Authors:	Ross, Robert H., Kraft, Frederic B.
Format:	Book
Language:	English
Published:	[Wichita, Kan.?] : Southwestern Marketing Association, [1982?]
Subjects:	Marketing > Congresses. Marketing research > Congresses.

Description
Item Description:	"Sponsored by Southwestern Marketing Association and the College of Business Administration, Wichita State University."
Physical Description:	x, 338 pages : illustrations ; 27 cm.
Bibliography:	Includes bibliographical references and index.