1982 Proceedings, Southwestern Marketing Association Conference, March 1982 /

Bibliographic Details
Corporate Authors:	Southwestern Marketing Association. Conference, Southwestern Marketing Association, Wichita State University. College of Business Administration
Other Authors:	Ross, Robert H., Kraft, Frederic B.
Format:	Book
Language:	English
Published:	[Wichita, Kan.?] : Southwestern Marketing Association, [1982?]
Subjects:	Marketing > Congresses. Marketing research > Congresses.

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