APA (7th ed.) Citation

Southwestern Marketing Association. Conference, Southwestern Marketing Association, Wichita State University. College of Business Administration, Ross, R. H., & Kraft, F. B. (1982). 1982 Proceedings, Southwestern Marketing Association Conference, March 1982. Southwestern Marketing Association.

Chicago Style (17th ed.) Citation

Southwestern Marketing Association. Conference, Southwestern Marketing Association, Wichita State University. College of Business Administration, Robert H. Ross, and Frederic B. Kraft. 1982 Proceedings, Southwestern Marketing Association Conference, March 1982. [Wichita, Kan.?]: Southwestern Marketing Association, 1982.

MLA (9th ed.) Citation

Southwestern Marketing Association. Conference, et al. 1982 Proceedings, Southwestern Marketing Association Conference, March 1982. Southwestern Marketing Association, 1982.