Cover Image

First North American Workshop on Historical Research in Marketing : proceedings of a conference held at Michigan State University, East Lansing, Mich., June 1983 with the support of the American Marketing Association /

Bibliographic Details
Corporate Authors: North American Workshop on Historical Research in Marketing East Lansing, Mich., American Marketing Association
Other Authors: Hollander, Stanley C. (Stanley Charles), 1919-2004, Savitt, Ronald
Format: Conference Proceeding Book
Language:English
Published: East Lansing, Mich. : Dept. of Marketing and Transportation Administration, Graduate School of Business Administration, Michigan State University, [1983]
Subjects:
Marketing research > History > Congresses.
Marketing > History > Congresses.
Description
Physical Description:x, 181 leaves : illustrations ; 28 cm.
Bibliography:Includes bibliographies.